As relevant as social media marketing is today, it is a relatively new strategy in the grand scheme of marketing. Gaining a following and reaching the intended audience can seem like a critical task — but it isn’t everything.
Social media marketing is necessary for businesses to thrive, but you could do so much more to boost your business’s sales and presence. You may currently have a lot of your time, energy, and money allocated to social media marketing. While this is a popular avenue for certain companies, social media might not be the best choice for yours.
Let’s talk about some of the top forms of marketing we offer at The Department of Marketing that you could implement in addition to social media.
Your business should have a blog. You may not think you have much to talk about and that no one will read it. Wrong on both counts. A blog gives your company a voice and informs customers or clients about useful information — something many found valuable as the COVID pandemic changed hours and protocols!
Blogs can provide helpful tips, information on services, opinions on certain aspects of your business, and anything else that pertains to you or your customers. And unlike say Facebook, you have total control over the content and the interactions that could emerge. Additionally, blogs have a level of credibility that social media lacks. Finally, the most significant reason to start a blog is SEO.
SEO, or Search Engine Optimization, is the optimization of your website so that it appears in search results when potential customers are searching the Internet. SEO is complicated, but when you optimize correctly, the effort can boost website traffic, and therefore, impact your sales or conversions.
SEO is something we handle here at The DofM, but it is essential to have a general understanding of what it is and how it works. You can read more about the basics of SEO here.
Now that social media has taken over, you might have forgotten some of the marketing practices that led us to this point. Sending a postcard through the mail is not only giving a potential client a physical reminder of your goods or services, but it is also helping to begin building a relationship. Who doesn’t love some real mail? As long as you do it right, your mail can catch someone’s attention in this noisy world.
Building a relationship with a client is extremely difficult if you’re solely using social media, so we recommend trying direct mail for some companies. Ask us whether direct mail should be part of your strategy.
Your business’ branding sets it apart from competitors and allows it to be recognized by consumers. That is why it is imperative to have a unique brand that speaks to your target audience. One of our many specialties here at DofM is branding, and we are always eager to think outside of the box to turn your vision into reality.
If you have read up to this point, you can now better understand that using social media marketing alone is not the best idea for most businesses.
People often want one solution, but that’s not how it works. Combine social media marketing with the strategies we discussed in this post, and others to grow your business. If your business is ready for growth, contact us to discuss what marketing strategies we could help you implement.