Never underestimate the power of traditional advertising. We at The Department of Marketing understand that most successful campaigns require a proper media balance. This balance includes a mix of both digital and traditional advertising, such as direct mailers.
We are continuously inundated with digital messages, so it’s nice to receive a paper offer in the mail. For some industries, postcards are a strategic way to connect with your consumers. Mailers are also a great way to introduce a local, regional or national area to new services.
Direct mail is more than merely making a one-time sale; we strive for significant customer relationships that extend over time. Our mailer services include full design, text writing and editing, a tangible call to action, and mailing to the right, quality prospects.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.