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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

How to Help Us Create Amazing Website Design That You’ll Love as Much as We DoJune 21, 2018

Creating a business website is a collaborative process. While we love to offer ideas based on industry standards, marketing best practices, and current styles, your company’s brand and personality should be a part of a website, too. That’s why we offer you a mockup of what your site will look like and then ask for feedback.

online review

Brushing: Why Real Reviews From Your Customers Are More Important Than EverJune 12, 2018

More than 90 percent of people check reviews before making a purchase, and 84 percent of people trust those reviews as much as they trust a personal recommendation. Reviews also affect your SEO.

Here’s the problem: Many online reviews are fake.

people sitting around a table considering website design

5 Things to Do after Deciding to Redesign Your WebsiteMay 30, 2018

Raleigh business owners often come to The DofM ready for a redesign. But then what? We often find people unsure about how they want their website to look or operate. We understand; with so many choices, how do you figure out what you want?

social media buttons

The DofM’s 7 Essential Rules for Managing Your Social Media AccountsMay 23, 2018

We often meet Raleigh business owners who want us to manage their social media. We don’t want to call out mistakes, but there a few critical things that make it a lot harder for us to help, especially the first few on this list.

Why Your PPC Campaign Isn’t WorkingMay 15, 2018

If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.

How to Create Your Brand ImageMay 9, 2018

You may have a firm grasp on the big picture you’d like to convey to your target audience. Past that point, you may or may not have a definite vision for your overall brand. Whether you are just starting your business or in the process of rebranding, you might struggle to figure out your brand and what that means.


How to Communicate with Your Marketing TeamMay 2, 2018

Today, we encourage both marketers and clients to strengthen their bond by improving that communication. If you don’t know how to kickstart this process, don’t worry; we’ve laid out the basics for you!

The Beginner’s Guide to Digital MarketingApril 25, 2018

Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.


Resume Check: How to Land Your Dream Marketing JobApril 18, 2018

Whether you’re a soon-to-be graduate, a mid-level associate, or even a seasoned professional who’s just looking to switch things up, here are some tips to help you beef up your application and land your desired marketing job.

The Importance of Word of Mouth MarketingApril 11, 2018

While your digital marketing efforts are essential, it seems that one of the most valuable lead generation tools isn’t digital at all.