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Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

5 Ways to Boost Your Blogs on GoogleApril 13, 2021

While your blog posts should always consist of information relevant to your audience, they are also especially important for your overall SEO.

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

B2B Targeting: How to Use Buyer Personas to Build Trust With BusinessApril 6, 2021

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

Marketing Lessons Learned from the Best (and the Worst)March 30, 2021

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.

DofM Marketing Blog_2021 Website Design Trends

Website Design Trends for 2021March 23, 2021

Let’s look at some of the website trends you should expect for the upcoming year.

DofM Marketing Blog_Optimizing Your LinkedIn Profile for Sales

How to Optimize Your LinkedIn Profile to Crush Your Sales GoalsMarch 16, 2021

Your LinkedIn profile can be a valuable social selling tool, but only if its optimized properly. Here’s how to make your profile work for you.

Reputation Management 101March 9, 2021

Reputation management had an entirely different meaning before the creation of the internet and is a relatively new concept in the grand scheme of things. But now that a large majority of businesses are represented online through social media, Google My Business, and more, reputation management is more important than ever.

Marketing vs. Advertising_The DofM Marketing Blog

Do You Know the Difference Between Marketing and Advertising?March 2, 2021

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?

From the DofM Marketing Blog: How to Make YouTube a Part of Your Marketing Strategy

How To Make YouTube a Part of Your Video Marketing StrategyFebruary 25, 2021

YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.

Why You Need to Add Video to Your Marketing Strategy_DofM Marketing Blog

Why You Need to Add Video to Your Marketing Strategy (Like…Now)February 16, 2021

We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.

What Is My Google My Business Profile For, Exactly?February 9, 2021

We’ve given you the step-by-step on how to claim and use your GMB page. So now that you’ve created your profile, what’s next?