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Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!
Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.
Naming your business is challenging. Whether you’re rebranding or starting from scratch, here are nine top points to consider as you ponder.
While online media and marketing are likely the bulk of your marketing budget, your business still needs some printed material for both the sales and marketing departments.
October is nearly here, and we all know how the rush of the end of the year goes. Get ahead by thinking about your 2019 marketing strategy now.
You’ve heard it millions of times, “Content is key.” Content is what your consumers see, how you sell your product/service and how well your business runs.
What started as a good idea many years ago has become a joke, a buzzword, and probably part of your boring meeting bingo card. But we still find plenty of people asking us, “Just what IS this content marketing thing?” So here’s the deal.
Things are changing, and The DofM has changed its SEO program to go with that. Here are several reasons why we’re not focusing so much on what you might think of as SEO.
Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.
In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?
Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.
So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.