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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

Why Branding is a Critical Part of Your MarketingAugust 15, 2018

Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.

How To Successfully Launch a PodcastAugust 7, 2018

So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.

4 Reasons Video Content is Crucial for Your WebsiteAugust 1, 2018

Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos.

How To Engage With Others on Social MediaJuly 24, 2018

Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.

3 Essential Things You Should Know About SEOJuly 19, 2018

SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP).

What Changes to Google Maps Mean for Your BusinessJuly 11, 2018

You may have noticed the Google map on your Contact Us page isn’t working. If you’re wondering what happened, here’s what’s going on.

Which Celebrity Matches Your Website’s Personality?July 3, 2018

Your website is where people glean their first impression of you, so thinking through exactly what you want your site to look like and say is critical. A website tells the story of your brand and creates a personality. But is it a personality that resonates with your audience?

Ultrasonic Hearing: A Sci-Fi Approach to MarketingJune 28, 2018

The Cambridge Analytica privacy breach had many people rethinking their social media use. But few of us feel we can abandon our smartphones, and now, there’s one more way they are listening to you.

How to Help Us Create Amazing Website Design That You’ll Love as Much as We DoJune 21, 2018

Creating a business website is a collaborative process. While we love to offer ideas based on industry standards, marketing best practices, and current styles, your company’s brand and personality should be a part of a website, too. That’s why we offer you a mockup of what your site will look like and then ask for feedback.

online review

Brushing: Why Real Reviews From Your Customers Are More Important Than EverJune 12, 2018

More than 90 percent of people check reviews before making a purchase, and 84 percent of people trust those reviews as much as they trust a personal recommendation. Reviews also affect your SEO.

Here’s the problem: Many online reviews are fake.