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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

How to Build Backlinks_DofM Free Marketing Advice_7.20.2021

How To Build Backlinks: A Newbie-Friendly StrategyJuly 20, 2021

A few weeks ago we shared the “what” and “why” of backlinks, now we’re here with the how. Get beginner-friendly SEO strategies for building backlinks on your website.

3 Major Social Media Metrics You Should be TrackingJuly 13, 2021

Let’s dive into the different social media metrics you should be tracking so you can improve your social media presence and in turn, continue to grow your business.

How Much Does PPC Cost? _ Free Marketing Advice 7.6.2021

Can You Afford to Advertise? Breaking Down the Cost of PPCJuly 6, 2021

Great. Another marketing acronym with an unclear price tag. We’re breaking down what goes in to the cost of PPC – pay per click – to help you determine if it’s right for your business.

Are You Sure You're On All the Right Social Media Channels?_DofM Free Marketing Advice Blog_6.29.2021

Are You Sure You’re On All the Right Social Media Channels?June 29, 2021

You may think you know which social media channels are best for your business, but the most recent social media demographics may surprise you.

4 Top Reasons Your Website Needs a BlogJune 22, 2021

With over 4 billion people worldwide currently connected to the internet (and using blogs to make buying decisions) there has never been a better time to start one.

Building Backlinks_The DofM Free Marketing Advice Blog

Building Backlinks is a Dirty Job, But You Gotta Do ItJune 15, 2021

Not sure what backlinks are, or why you need them? Learn the basics and get the information you need to start building your very own backlink strategy.

Friends Reunion Influencer Marketing_DofM Free Marketing Advice 6.8.2021

The One Where The DofM Found Teachable Moments in the Friends Reunion SpecialJune 8, 2021

Friends fans finally got a long-awaited reunion special featuring all six original cast members. Here are some marketing takeaways from all the buzz.

Patience, Young Grasshopper. Content Marketing is Worth the Wait_DofM Free Marketing Advice_6.1.2021

Patience, Young Grasshopper. Content Marketing is Worth the Wait.June 1, 2021

Content marketing is not a campaign, it’s a commitment. It takes most businesses six months to a year to see results from their content marketing strategy. Here are a few ways to speed up that process.

Think You Can't Use Instagram Stories for Business? Think Again_DofM Marketing Blog_5.25.2021

Think You Can’t Use Instagram Stories for Business? Think Again.May 25, 2021

Instagram stories were introduced in 2016. Since then, they’ve become a staple for businesses and people alike. Here’s how to use them for your business.

Logo vs. Branding_DofM Marketing Blog 5.18.2021

Cool Logo, Bro. But What’s Your Brand?May 18, 2021

Your logo is just the tip of the iceberg of your brand strategy – or it should be.