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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

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How to Know Whether Your Marketing is WorkingAugust 21, 2019

How do you know if the time and energy spent on marketing was worth it?

advertainment on ipad

How to “Madison and Vine” Your Raleigh Business for Successful MarketingAugust 6, 2019

Most Raleigh business owners are not spending the money to place their product in a huge hit film, we thought it might be useful to share some thoughts on what local and smaller companies can do with “advertainment.”

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Tips For Building Thought Leadership Strategy Through Social MediaJuly 30, 2019

Establishing thought leadership in business is more achievable than ever. But how do you manage that on social media?

What's your story instagram caption

5 Content Ideas Your Company Should Absolutely Be Using On InstagramJuly 25, 2019

Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?

Business Man having different choices

Need to Know What Type of Marketing Reaches New Clients the Most?July 18, 2019

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.

Digital marketing

Marketing Strategies: Why You Should Spend More Time and Money on an E-newsletterJune 4, 2019

E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.

Marketing Projects: Why Design by Committee Never Works and How to Stop ItMay 9, 2019

Marketing projects often require some input from your team, your managers, and others. After all, design is a collaborative process.

brand on laptop

5 Resources to DIY Image Design for Social Media and Blog PostsApril 23, 2019

Photos and images are a critical part of social media management and some other aspects of your online marketing. While we, of course, recommend working with professionals, we also know a lot of Raleigh business owners need to DIY sometimes.

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Avoid These Shady Online Review SchemesApril 16, 2019

Reviews matter. Reviews create traction and buzz. Reviews raise your ranking on search engines whether it’s Google, Yelp, Trip Advisor, or others.

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Getting the Results You Want: How to Communicate with Your Marketing FirmApril 9, 2019

Sometimes you are struggling for the words to convey what you mean about a design we’re creating. Here is how to talk to us about the vision you see for your website or project.