Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!
Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.
Your logo is just the tip of the iceberg of your brand strategy – or it should be.
You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
What the heck is TikTok’s For You Page? Get the break down, and how you can use it for business.
Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.
While your blog posts should always consist of information relevant to your audience, they are also especially important for your overall SEO.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.
Let’s look at some of the website trends you should expect for the upcoming year.
Your LinkedIn profile can be a valuable social selling tool, but only if its optimized properly. Here’s how to make your profile work for you.