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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

9 Things to Keep in Mind When Naming Your BusinessOctober 17, 2018

Naming your business is challenging. Whether you’re rebranding or starting from scratch, here are nine top points to consider as you ponder.

printing press with capital letters

5 Types of Printed Marketing Materials You Still Need for Your BusinessOctober 3, 2018

While online media and marketing are likely the bulk of your marketing budget, your business still needs some printed material for both the sales and marketing departments.

board game with colorful pieces to represent 2019 marketing strategy

Checklist: 11 Steps to Create an Incredible 2019 Marketing StrategySeptember 25, 2018

October is nearly here, and we all know how the rush of the end of the year goes. Get ahead by thinking about your 2019 marketing strategy now.

investing in marketing

My Content Marketing Isn’t Working: 7 Things You’re Doing WrongSeptember 19, 2018

You’ve heard it millions of times, “Content is key.” Content is what your consumers see, how you sell your product/service and how well your business runs.

What the F%@K is Content Marketing and How Can it Help My Business?September 11, 2018

What started as a good idea many years ago has become a joke, a buzzword, and probably part of your boring meeting bingo card. But we still find plenty of people asking us, “Just what IS this content marketing thing?” So here’s the deal.

SEO

Why You Should Stop Focusing on SEOSeptember 4, 2018

Things are changing, and The DofM has changed its SEO program to go with that. Here are several reasons why we’re not focusing so much on what you might think of as SEO.

email marketing

How to Build Your Email Marketing ListAugust 28, 2018

Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.

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How to Position Yourself and Find Your Business’s Niche on Social MediaAugust 21, 2018

In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?

Why Branding is a Critical Part of Your MarketingAugust 15, 2018

Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.

How To Successfully Launch a PodcastAugust 7, 2018

So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.