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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

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Resume Check: How to Land Your Dream Marketing JobApril 18, 2018

Whether you’re a soon-to-be graduate, a mid-level associate, or even a seasoned professional who’s just looking to switch things up, here are some tips to help you beef up your application and land your desired marketing job.

The Importance of Word of Mouth MarketingApril 11, 2018

While your digital marketing efforts are essential, it seems that one of the most valuable lead generation tools isn’t digital at all.

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Marketing & Politics: Do They Mix?April 4, 2018

Politics can be something of a gray area for many marketing professionals. How can businesses navigate the choppy waters of today’s political sea without capsizing? Read to find out!

10 Do’s and Don’ts When Building (or Rebuilding) Your WebsiteMarch 28, 2018

If you do not actively have a website, get going already. If you have a website but are not seeing its benefits, it might be time to consider a rebuild. Either way, there are important things to consider when building or rebuilding your online presence.

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Social Media for Startups: A Cheat Sheet for Getting StartedMarch 21, 2018

We’ve compiled all of the necessary tips and tricks to remember when you’re building a new social media account. Whether you want to publicise your grand opening, connect with clientele, or just get the word out about your small business, social media is a useful tool.

Marketers Should Join the WSJ in Boycott of “Millennial”March 13, 2018

Marketers, as we often tell you, want to drill down more than “that generation,” when choosing your target. What does “millennial” even tell us? Nothing. Because chances are, your product or service does not appeal to every single person born between 1980 and 2000 — the largest group of living “generation” today.

#Hashtags: Are You Using Them Correctly?March 7, 2018

If you aren’t using hashtags on social media, you’re missing out on an opportunity to boost your posts to a large group of users that otherwise might not interact with your content.

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The Wrong (and Right) Way to Pay for Your FollowersMarch 1, 2018

Is paying for followers good or bad? Read about a sneaky new popularity trend, and disocover the wrong (and right) ways to expand your audiences.

How to Win the Winter Marketing GamesFebruary 21, 2018

Although the Olympic Games presents huge opportunities for even the smallest company, there are some factors to consider when launching a marketing campaign tied to this event.

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8 Tips to Improve Your Personal LinkedIn PageFebruary 6, 2018

LinkedIn is geared toward individual people making connections; make sure you and your staff are following these simple tips to keep LinkedIn pages shining.