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News & Blog

Thanks for checking out our blog. It’s nice to know that we don’t just put these up for Google to see. We hope you can find some useful marketing information here, but of course, if you need more marketing advice, you know where to find us!

Interested in publishing a guest post? Contact Jennifer Suarez at jsuarez [at] deptofmarketing.com and we will send you the guidelines.

What Marketing Items to Put on Hold — and What to Keep — During Coronavirus ClosuresMarch 31, 2020

Which marketing efforts can you safely pause while you’re closed for Coronavirus?

Corona beer ad to demonstrate Marketing during Coronavirus

Marketing in the Time of CoronavirusMarch 10, 2020

Marketing or advertising during challenging times seems odd in some ways. After all, you don’t want to seem insensitive.

white envelopes lying on a table

5 Ways to Make Your Print or Direct Mail Pieces Stand OutMarch 3, 2020

How do you stand out among the pile when sending direct mail or printing something? Here are five tips.

computers and people working

3 Ways to Showcase What You Already Do Well in your BusinessFebruary 25, 2020

It seems like every week, a new company is opening and has something better to offer to the consumers. It can be easy to feel overwhelmed and worried about what this might do to your business. Instead of spending energy worrying, spend energy showcasing what you already do well in your business.

a notebook outlining some sketches for website design The Department of Marketing

What You Need to Know About Website DesignFebruary 18, 2020

Business owners know they need a website, but they may wonder what type of website and style of website design is best for their needs.

7 Tips For (Safely) Growing Your Online BusinessFebruary 11, 2020

Online businesses are a highly competitive market with little room to maneuver, full of people promoting false promises of fast growth at a small cost.

Building and Maintaining a Strong BrandFebruary 4, 2020

Lots of our clients ask about building a brand and whether it really matters. Here are some things to know.

person writing on typewriter content marketing

Content Marketing: How to Create Great Content for Your Website and Social MediaJanuary 28, 2020

Creating content is an essential part of your SEO and marketing. But how can you create great content on a continuous basis?

Are Your Sales Communications Turning Away Potential Clients?January 21, 2020

With two real-life examples of emails, let’s look at how sales and marketing can work together to better communicate with prospective clients.

desk with computer and tablet indicating marketing

How to Use Marketing to Expand Your Business This YearJanuary 13, 2020

We always talk “the missing puzzle piece” that is keeping your business from growing the way you desire. Here are some standard “missing pieces” to add to your marketing this year.