Emerging competition is a constant problem, whether you’re a mom-and-pop shop or a large company. It seems like every week, a new company is opening and has something better to offer to the consumers. It can be easy to feel overwhelmed and worried about what this might do to your business.
Instead of spending energy worrying, spend energy showcasing what you already do well in your business. There is a reason that your business is still standing, and it is important to show that to your customers. By revamping and making your customers aware that your products or services are still the best, you can ensure that no competition is going to beat you off the market.
Here are three easy ways to showcase what you already do well in your business:
- Revamp your website
- Engage on social media
- Increase your email marketing
Revamp Your Website
When consumers are searching for a product or service, Google is usually their first stop. This is an easy way for them to compare your website to competitors to determine who they will choose. Make sure that your website has all your information up to date, including products or services offered and the price equivalents.
It is also essential to have a visually appealing website with images or videos that show your products or services in action. Customers want to know what they are getting before actually making the purchase.
Engage in Social Media
Social media platforms are popping up constantly in today’s time. It can be easy to pass this by, but many consumers get their information from social media. Plus, social media ties into your search engine result rankings. So even if you’re not actively attracting new customers there, it matters that you create and manage social media platforms.
You might buy ads on those platforms or just set up company pages. Connect all of your social media platforms to your website, so your business can reach a wider audience.
Remember to align your information across the platforms, but add in differentiation specific to the platform. For example, blog posts should be mentioned on Facebook or Twitter, but you can’t post links on Instagram. Keep in mind the way each social media platform can best showcase what you already do well in your business.
Increase Your Email Marketing
Another way to reach consumers is directly in their inbox. By giving customers insights and reminding them what your business is doing, they are more likely to be aware of the value your company could bring to them. Whether your emails are directly related to your offerings or they are complementary to your offerings (e.g., Health food products talking about the benefits of yoga), customers will have a better idea of your company and brand.
When curating email marketing posts, make sure that you would like to receive it in your inbox. Email boxes are usually overflowing with mail, and you do not want your email to be more “junk mail.” Use tracking to find what engages your consumers and what content they could go without knowing.
More than likely, your business is already doing great things that bring value to your customers. By going through these three steps, your business will be able to showcase better what you are already doing well.
If you have any questions or need help with any of the 3 steps, The Department of Marketing is here to help. Contact us today!