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Web Video

YouTube is the number two search engine in the world. If you feel online video is just another over-hyped, passing fad, think again.

Online video is gaining strength as a source for content marketing. Most people prefer video over white papers, case studies, even live demos with reps.

There are scientific reasons people are attracted to video:

  • First the Fusiform Facial area makes us pay attention to faces. This is an actual brain function that hard wires us to use the human face as a gathering point for information and believability.

  • Second, voice conveys rich information.

  • Third, emotions are contagious. The body language of emotions is appealing, and we naturally love to share.

  • Finally, movement grabs attention.

In other words, people would rather watch than read.

Whether you want primetime-quality commercials or creative ideas for your YouTube channel, contact us to learn more about including video in your marketing strategy.