market to make it.
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YouTube is the number two search engine in the world. If you feel online video is just another over-hyped, passing fad, think again.
Online video is gaining strength as a source for content marketing. Most people prefer video over white papers, case studies, even live demos with reps.
There are scientific reasons people are attracted to video:
First the Fusiform Facial area makes us pay attention to faces. This is an actual brain function that hard wires us to use the human face as a gathering point for information and believability.
Second, voice conveys rich information.
Third, emotions are contagious. The body language of emotions is appealing, and we naturally love to share.
Finally, movement grabs attention.
In other words, people would rather watch than read.
Whether you want primetime-quality commercials or creative ideas for your YouTube channel, contact us to learn more about including video in your marketing strategy.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.
