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Content Strategy

Content marketing is one of the most effective forms of marketing many companies today.

But content marketing without a content strategy is just marketing “stuff.” You won’t know whether your content is the right content in the right place at the right time.

Forget the shotgun; pass the scalpel. Work with the DofM to hone in and become effective.

We start with the three Cs: company, customer and competition. By conducting interviews, performing market research and studying the competition, we can develop buyer personas and a strategy to reach our intended audience where they consume information.

By documenting a well-thought-out strategy we can begin the process of intelligently marketing the right way to the right people in the right place. The DofM doesn’t just stop there: this living strategy document will change over time, keeping up with the market and your business.

Contact us today to learn more about a content strategy for your business.