market to make it.
919.256.3793
or email us: info@TheDofM.com
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Content marketing is one of the most effective forms of marketing many companies today.
But content marketing without a content strategy is just marketing “stuff.” You won’t know whether your content is the right content in the right place at the right time.
Forget the shotgun; pass the scalpel. Work with the DofM to hone in and become effective.
We start with the three Cs: company, customer and competition. By conducting interviews, performing market research and studying the competition, we can develop buyer personas and a strategy to reach our intended audience where they consume information.
By documenting a well-thought-out strategy we can begin the process of intelligently marketing the right way to the right people in the right place. The DofM doesn’t just stop there: this living strategy document will change over time, keeping up with the market and your business.
Contact us today to learn more about a content strategy for your business.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.
