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Content Marketing

Content marketing is information, or content, in the form of articles, blog posts, videos, infographics, webinars and more. In essence, it’s reaching out to your customers with the information they want in the places they’re going to look.

The focus of the content does not have to be about your organization or its offerings. In fact, content marketing should not be promotional. Instead, your content helps to develop trust by providing the customer with resources that will assist them in making the right decisions. Content is also used to drive traffic to your website, and capture leads through forms.

Content marketing is an essential part of SEO, or search engine optimization. Google’s algorithm is getting more sophisticated, and search engines are placing more emphasis on quality content — not blather churned out by writing mills in foreign countries. Content marketing can:

 

  • Increase the number of leads generated
  • Increase product or brand awareness
  • Improve organic search rankings (SEO)
  • Increase the number of website visitors
  • Increase direct sales revenue
  • Increase marketing ROI
  • Improve sales-readiness of leads
  • Improve customer retention rate
  • Increase social media engagement


Content marketing is:

  • Useful
  • Engaging
  • Answers questions or solves problems
  • Authentic
  • Written for humans

Content marketing is not:

  • An advertisement or promotion
  • All about you
  • Stuffed full of keywords

 

How the DofM Can Help with Content Marketing


At the DofM, we work with you to produce a custom, strategic approach to content marketing, coordinating it from the start with your other marketing efforts, placing content across your multiple networks and finding creative ways to give your clients and customers useful, interesting information in a way that flows smoothly with your brand.

The DofM can help with the following:

  • Creating a content strategy
  • Creating the content: videos, blog posts, infographics, social updates and more
  • Posting/publishing/sharing that content and making sure it gets done
  • Leveraging that content for SEO, PPC
  • Repurposing and rearranging that content to be used and shared again

We start with a content marketing survey to find out what you are doing and what you need. From there, we’ll gather information about your competition and audience to form a strategy, set up a calendar, and begin creating! Contact us to get started.