market to make it.
919.256.3793
or email us: info@TheDofM.com
Top 10 Tips Downloads
Content marketing is information, or content, in the form of articles, blog posts, videos, infographics, webinars and more. In essence, it’s reaching out to your customers with the information they want in the places they’re going to look.
The focus of the content does not have to be about your organization or its offerings. In fact, content marketing should not be promotional. Instead, your content helps to develop trust by providing the customer with resources that will assist them in making the right decisions. Content is also used to drive traffic to your website, and capture leads through forms.
Content marketing is an essential part of SEO, or search engine optimization. Google’s algorithm is getting more sophisticated, and search engines are placing more emphasis on quality content — not blather churned out by writing mills in foreign countries. Content marketing can:
Content marketing is:
Content marketing is not:
At the DofM, we work with you to produce a custom, strategic approach to content marketing, coordinating it from the start with your other marketing efforts, placing content across your multiple networks and finding creative ways to give your clients and customers useful, interesting information in a way that flows smoothly with your brand.
The DofM can help with the following:
We start with a content marketing survey to find out what you are doing and what you need. From there, we’ll gather information about your competition and audience to form a strategy, set up a calendar, and begin creating! Contact us to get started.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.
