Content Marketing is the creation and curation of content (written pieces, video, pictures, audio and infographics) to promote a service or product. The focus of the content does not specifically have to be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership. Content marketing helps to develop trust by providing the customer with resources that will assist them in making the right decisions, which allows them to reduce risk. Content is also used to drive traffic to your website and capture leads through things like forms. As a lead develops, you should have content that informs and educates, thus nurturing leads. Content marketing is not promotional.
When creating content, it needs to be useful to the reader, regardless of whether it supports your company message. Good content marketing should answer a business questions or problems. It should be provided in a very thoughtful manner. Companies should ensure that the content they create offers proof either through quotes and testimonials, or through actual metrics and statistics.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.