The Department of Marketing (DofM) is an interactive, award-winning marketing firm headquartered in Raleigh, N.C. The firm was started by partners George Wallace and Oliver Spencer in 2003. We wanted to create an agency that offers fantastic value while still being able to offer a full suite of marketing services. Seems impossible right? Actually it’s not; we created a hybrid agency that had a number of creative internal employees as well as a stable of rock star contractors. The DofM focuses on creativity, affordability and tactical implementation that helps clients grow and increase revenue.
We understand in today’s marketing world it is all about accountability and results. Strategy combined with creativity, content and marketing automation allows us to be transparent and measure results. We work with companies large and small and would love to meet with your company to see if we can become YOUR Department of Marketing.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.