2020 has been a rough year, and we’re not the first to notice! If you’re a business owner and manager, congrats to you on even getting to this week of Thanksgiving!
Marketing your business is something you do online more now than ever. That means the online space is even more crowded than it once was. Are you marketing online? If not, read our post on how to get started.
One of the critical pieces of that online marketing is SEO or search engine optimization. The real deal: 93% of online experiences begin with a search engine. If someone types in your business type and “near me” or their city, will they find you?
Check out two other SEO stats that threw us:
- 81% of people perform some online research before making a large purchase.
- 47% of consumers view 3-5 pieces of content created by a company before talking to a salesperson.
What to Know and Not Know About SEO
Because SEO feels overwhelming to people, we spend a lot of time educating people on this topic. We talk about what SEO is, how it works, what to do, and what NOT to do. Because we’ve talked about it so much, we decided to share some of those posts. If you have an SEO question, read on to find the answer.
And then call us to get started on making your business findable online!
Q: What do you want us to know?
A: Everything! But let’s start with 3 Essential Things You Should Know about SEO.
Q: What am I doing wrong with SEO?
A: You might have outdated information. SEO is always evolving. Read SEO Mistakes You’re Making and Really Need to Stop
Q: Can I really rank No. 1?
A. Not for every search term. But that’s OK. Read Why You Should Stop Focusing on SEO.
Q: What about on-site optimization/my site’s metadata?
A: Sure, that’s one piece of the puzzle. Why Optimizing Website UX Could be Your Next SEO Solution
Q: I’m not sure if my SEO person is doing a good job.
A: Because there is a lot of data and boring charts, it’s easy to feel confused. But that doesn’t mean your SEO team or person is doing something wrong. There are many ways to skin a cat, as they say. However, check out these 5 warning signs that something is not right with your team.
Q: You keep telling me to get good reviews. Why does that matter?
We’re doing a webinar sometime in early 2021 about SEO because it’s such a critical topic. Learn more about those or sign up to hear about them.