The Internet. Have you heard of it? We thought so. But maybe you haven’t heard of Internet evolution. The concept isn’t difficult to understand, but we marketers are paying close attention to the different stages. Web 1.0 started it all and Web 2.0 picked up the pieces and turned the Internet into what we know today. Now, we are looking at Web 3.0.
There is some debate whether or not Web 3.0 is among us yet. Web 2.0 took nearly 10 years to arrive, so a considerable amount of time should be assumed for subsequent generations. However, we are already seeing that transition.
The 90s was a time of great economic expansion and an explosion of technology created the Internet as something people everywhere began to use. PCs started to make its way to households around America, but the Internet was still very simple:
- Web pages were connected via hyperlinks
- The Internet was purely used for information purposes
That was about it. The Internet was bland and didn’t offer much of any interaction between web pages and Internet users. But the Internet began to grow and evolve into what we know today; some of these features may ring a bell.
- Social media and networking
- Web page interaction
- User-generated content
- Integration among different software
- Links between external websites
The Internet is constantly evolving with updated technological resources, leading us to the newest generation, Web 3.0. Here are some features that we can expect to see within the next couple of years. Some of these you may notice are used today.
- Complete mobile responsiveness
- Open data technology
- Intelligent applications
- Contextualized information
- Business model software
- Aesthetic features such as parallax scrolling
Examples of current Web 3.0 features are Apple’s Siri and Wolfram Alpha. Both of these applications summarize an enormous amount of information and allow its users to turn that knowledge into actions. We are living in an interesting time of history where answers are at our fingertips, revolutionizing how we do business and interact with one another. The evolution of Internet won’t be slowing down anytime soon. You can expect to see Web 3.0 features immersing and don’t be surprised to see Web 4.0 features within the next decade.
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