It is a new year and time to figure out a game plan for the next 12 months. The beginning of a year is always the most impactful because it is a time where new goals and ideas are flying around waiting to be put into action. Before you start planning, take a look at the dos and don’ts of marketing for 2016 to make sure you’re on the right track with your business.
Social Media Marketing: The Dos
- Quality is better than Quantity. While penetrating the market can be helpful, it is important to remember that a few quality posts are better than a bunch of mediocre ones.
- Add images. People respond to visuals so make sure to add images wherever it is appropriate.
- Post when content is likely to be seen. The best times general time to post is between 9 a.m. to 7 p.m. with emphasis on 12 to 1 p.m. Your industry may vary, so spend time looking at your results to narrow down the best times for your company.
Social Media Marketing: The Don’ts
- Don’t post to just for the sake of posting. Posts should be thought out and beneficial to the overall goal.
- Don’t focus on likes. It’s not about the number of likes you get, but the quality of likes.
- Don’t ignore comments. Comments are put by people who are actually looking. It is beneficial to like the good comments and respond to the bad ones so the audience knows you care.
Email Marketing: The Dos
- Create a catchy subject line without sounding like an ad. The ability to draw the customer in without trying to sell right off the bat is key in email marketing.
Email Marketing: The Don’ts
- Don’t send at the wrong time. Similar to social media, the receiving of emails has a prime window, be sure to send the email between the hours of 9 a.m. and 5 p.m.
Print Marketing: The Dos
- Write headlines that speak to benefits. Headlines should draw the customer in with how it could benefit them.
- Learn from other campaigns. Check competitors and other businesses to see what works and what doesn’t to best plan your strategy.
- Incorporate visuals. People today are driven by pictures and visuals. By using them you can attract more customers to your ad and then secure them with the key points.
Print Marketing: The Don’ts
- Don’t underestimate the power of frequency. It is important to keep your name out there when it comes to print so don’t be afraid to spread the word with your print ads.
- Don’t stray from key ideas. When creating print ads make sure you stay on point and don’t stray from the key points for the ad.
- Don’t limit your campaign to one medium. It is important to use all the mediums available to you. Use print, email, and social media for the best results.