If your business isn’t online, does it really exist? While we aren’t quite at “Ready Player One” levels, most people turn to the online world for goods and services. We often talk about the critical role your website plays in the state of your business but believe it not, hosting is an essential part of that, too.
Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos.
SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP).
Your website is where people glean their first impression of you, so thinking through exactly what you want your site to look like and say is critical. A website tells the story of your brand and creates a personality. But is it a personality that resonates with your audience?
Raleigh business owners often come to The DofM ready for a redesign. But then what? We often find people unsure about how they want their website to look or operate. We understand; with so many choices, how do you figure out what you want?
If you do not actively have a website, get going already. If you have a website but are not seeing its benefits, it might be time to consider a rebuild. Either way, there are important things to consider when building or rebuilding your online presence.
If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.
Wondering how you can boost your SEO performance? User experience (UX) might be the reason. Low UX usually presents itself as poor SEO performance and if your users are having a rough experience using your website, then it is easy to see how this translates to low SEO. Here are some UX tips to boost your SEO performance in the coming year.
Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.
The Internet. Have you heard of it? We thought so. But maybe you haven’t heard of Internet evolution. The concept isn’t difficult to understand, but we marketers are paying close attention to the different stages. Web 1.0 started it all and Web 2.0 picked up the pieces and turned the Internet into what we know today. Now, we are looking at Web 3.0.