If your website is not producing the conversions you’d like to see, it’s time to reevaluate its contents – starting with the homepage. Here are the first 5 things a visitor should see on your business website’s homepage.
Not sure what backlinks are, or why you need them? Learn the basics and get the information you need to start building your very own backlink strategy.
Let’s look at some of the website trends you should expect for the upcoming year.
If your business isn’t online, does it really exist? While we aren’t quite at “Ready Player One” levels, most people turn to the online world for goods and services. We often talk about the critical role your website plays in the state of your business but believe it not, hosting is an essential part of that, too.
Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos.
SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP).
Your website is where people glean their first impression of you, so thinking through exactly what you want your site to look like and say is critical. A website tells the story of your brand and creates a personality. But is it a personality that resonates with your audience?
Raleigh business owners often come to The DofM ready for a redesign. But then what? We often find people unsure about how they want their website to look or operate. We understand; with so many choices, how do you figure out what you want?
If you do not actively have a website, get going already. If you have a website but are not seeing its benefits, it might be time to consider a rebuild. Either way, there are important things to consider when building or rebuilding your online presence.
If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.