Tag Archives: target audience

How to Engage your Target Audience

Marketing is what we do to draw in new leads and customers. To do that, you are looking for ways to get their attention and engage them.

How to Choose the Right Marketing Strategy for Your Business

There are more than 150 marketing strategies. From traditional to mobile to social, there’s a myriad of marketing tactics out there, and you’ve probably tried many of them. Choosing the right marketing activities can generate sales and brand awareness.

How (and Why) to Create Buyer Personas

One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.

The Top 7 Reasons We Aren’t Sharing Your Content

It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.

How to Narrow Down Your Target Audience

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

How Will You Appeal To Your Audience?

While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.

We Are Starting A Campaign — Whom Should We Target?

Behind every great marketing campaign is a strategy. The heart of that strategy is knowing who you are trying to reach — your target market. Understanding your target audience’s demographics and psychographics can make the difference between a hefty return on investment and a campaign flop.