Marketing is what we do to draw in new leads and customers. To do that, you are looking for ways to get their attention and engage them.
There are more than 150 marketing strategies. From traditional to mobile to social, there’s a myriad of marketing tactics out there, and you’ve probably tried many of them. Choosing the right marketing activities can generate sales and brand awareness.
One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.
It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.
Behind every great marketing campaign is a strategy. The heart of that strategy is knowing who you are trying to reach — your target market. Understanding your target audience’s demographics and psychographics can make the difference between a hefty return on investment and a campaign flop.