Tag Archives: strategy

Should Your Business be on TikTok?

Wondering if your business should create a TikTok page? Explore the pros and cons of the popular video sharing-app and decide for yourself.

What Marketing Items to Put on Hold — and What to Keep — During Coronavirus Closures

Which marketing efforts can you safely pause while you’re closed for Coronavirus?

Marketing in the Time of Coronavirus

Marketing or advertising during challenging times seems odd in some ways. After all, you don’t want to seem insensitive.

Need to Know What Type of Marketing Reaches New Clients the Most?

The type of marketing you need to reach potential clients can depend on a few things, including the size of your business, where you’re located, the type of industry you’re in, audience demographics, shoe size, and hair color.

Marketing Strategies: Why You Should Spend More Time and Money on an E-newsletter

E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.

Black Friday Branding – Business to Business: Why It Works and Where To Start

While companies may think of BFCM as business-to-consumer (B2C) holidays, all companies can take advantage of this multi-billion dollar spending spree.

Checklist: 11 Steps to Create an Incredible 2019 Marketing Strategy

October is nearly here, and we all know how the rush of the end of the year goes. Get ahead by thinking about your 2019 marketing strategy now.

11 Ways to Gain Social Media Followers

Social media isn’t as easy as, “If you build it, they will come.” Your tweets are scheduled, your Facebook has a nifty About Me section. You’ve even got some witty status updates, but no one is clicking. If you’re low on followers (or if you seem to be at a stand still), it may be time to rethink your strategy.

How to Choose the Right Content Management System (CMS) for Your Website

If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.

TWC Changed to Spectrum. Is it Time for Your Brand Refresh?

Time Warner Cable. Ugh. You may cringe just reading the words. They are the cable company that everyone loves to hate. But you won’t be hearing that name again because TWC is no more as of this year. We agree with their marketing team for changing the name. But, how do you decide when it is time for a brand refresh?