Tag Archives: strategy

Marketing Strategies: Why You Should Spend More Time and Money on an E-newsletter

E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.

Black Friday Branding – Business to Business: Why It Works and Where To Start

While companies may think of BFCM as business-to-consumer (B2C) holidays, all companies can take advantage of this multi-billion dollar spending spree.

Checklist: 11 Steps to Create an Incredible 2019 Marketing Strategy

October is nearly here, and we all know how the rush of the end of the year goes. Get ahead by thinking about your 2019 marketing strategy now.

11 Ways to Gain Social Media Followers

Social media isn’t as easy as, “If you build it, they will come.” Your tweets are scheduled, your Facebook has a nifty About Me section. You’ve even got some witty status updates, but no one is clicking. If you’re low on followers (or if you seem to be at a stand still), it may be time to rethink your strategy.

How to Choose the Right Content Management System (CMS) for Your Website

If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.

TWC Changed to Spectrum. Is it Time for Your Brand Refresh?

Time Warner Cable. Ugh. You may cringe just reading the words. They are the cable company that everyone loves to hate. But you won’t be hearing that name again because TWC is no more as of this year. We agree with their marketing team for changing the name. But, how do you decide when it is time for a brand refresh?

8 Success Secrets of Direct Mail Campaigns

Direct mail is often considered the black sheep of the marketing family, and for all the wrong reasons. There is a common misconception with business owners that direct mail isn’t effective in a digital era, but that is incorrect. Direct mail has many attributes that make it an extremely useful marketing tool. Not sure how to implement an effective DM campaign? Here are our eight success secrets.

How Will You Appeal To Your Audience?

While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.

We Are Starting A Campaign — Whom Should We Target?

Behind every great marketing campaign is a strategy. The heart of that strategy is knowing who you are trying to reach — your target market. Understanding your target audience’s demographics and psychographics can make the difference between a hefty return on investment and a campaign flop.

The Most Important Marketing Thing You Can Do For Your Business

The vast majority of companies do not have a marketing strategy. Instead, business leaders try a bunch of marketing “stuff.” Some are successful with stuff, but they would be even more successful with strategy.