Social media has changed the way we communicate with customers and potential customers. While some use social media only for branding and marketing, others find it a useful tool for customer service and engaging with your client base. Whatever your reasons, your company should have at least one social media account.
Hundreds of millions of people share and like billions of photos on Instagram every day. But what should you share for your business?
E-newsletters aren’t super sexy. We get it. But here’s why you should consider spending more time on yours.
When posting your content, always keep in mind that it’s important to stick to the values of your business. Always be sincere and original.
You’ve heard it millions of times, “Content is key.” Content is what your consumers see, how you sell your product/service and how well your business runs.
Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.
The Cambridge Analytica privacy breach had many people rethinking their social media use. But few of us feel we can abandon our smartphones, and now, there’s one more way they are listening to you.
We often meet Raleigh business owners who want us to manage their social media. We don’t want to call out mistakes, but there a few critical things that make it a lot harder for us to help, especially the first few on this list.
Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.
We’ve compiled all of the necessary tips and tricks to remember when you’re building a new social media account. Whether you want to publicise your grand opening, connect with clientele, or just get the word out about your small business, social media is a useful tool.