Tag Archives: SEO

What Changes to Google Maps Mean for Your Business

You may have noticed the Google map on your Contact Us page isn’t working. If you’re wondering what happened, here’s what’s going on.

Why Your PPC Campaign Isn’t Working

If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.

The Beginner’s Guide to Digital Marketing

Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.

7 Ways to Increase Your Brand Awareness

Brand awareness is essential for a successful business. Building a product or offering a good service is just half the battle; obviously, you then want customers to buy. How do you manage that?

How to Respond to Online Reviews: The Good and The Bad

Customer testimonials have become a gateway into your business. Google, Facebook, Yelp, TripAdvisor — your potential customers are looking at what others are saying. You should always respond and we are going to show you how — for the good and the bad.

5 Ways to Tackle Local Link Building

We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.

The Top 7 Reasons We Aren’t Sharing Your Content

It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.

Why Optimizing Website UX Could Be Your Next SEO Solution

Wondering how you can boost your SEO performance? User experience (UX) might be the reason. Low UX usually presents itself as poor SEO performance and if your users are having a rough experience using your website, then it is easy to see how this translates to low SEO. Here are some UX tips to boost your SEO performance in the coming year.

7 Ways to Optimize Your Content

Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.

Why It’s (Past) Time to Make Your Website Responsive

If the Department of Marketing is in charge of your SEO (search engine optimization), you’ve heard us talk about changing your website so that it’s responsive instead of having a separate mobile site.