We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.
SEO sources say keyword targeting is down to less than 15 percent of how sites are ranked. That means your pages have to be worthy in other ways. Here’s our handy checklist for on-site and on-page search engine optimization.
Because many people are unfamiliar with the terminology and practices that go into SEO, it’s easy for less-than-aboveboard people to use bad practices that can hurt more than they help.
Google, the most widely used search engine and a staple in everyone’s everyday life, is now taking over when it comes to mail, social media (Google+), and reviews. As Google users we are used to the layout and feel of the Google search interface due to frequent use, but what may not be known is the use of Gmail, Google+, and Google reviews, which are prominently used on Google Maps.
SEO can seem like a cat-and-mouse game. But as Google seeks to thwart black hat practices, marketers should stick to the basics: links, content and a blog.