Tag Archives: PPC

What Marketing Items to Put on Hold — and What to Keep — During Coronavirus Closures

Which marketing efforts can you safely pause while you’re closed for Coronavirus?

How to Use Marketing to Expand Your Business This Year

We always talk “the missing puzzle piece” that is keeping your business from growing the way you desire. Here are some standard “missing pieces” to add to your marketing this year.

Why Your PPC Campaign Isn’t Working

If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.

How to Create a Strategy for Your Pay-Per-Click Advertising

PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain. 

7 Tips for Saving Money on AdWords

In paid search Google Adwords has become the go-to tool, but it’s very easy for things to get very expensive, very quickly when using paid search tools like Adwords. Here are a few tips to help you save money while getting the most out of Adwords.

Pay-Per-Click Ads 101: Explaining PPC for Your Raleigh Business

Pay-per-click (PPC) is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea, or how it works. Plus, if you start reading into the finer points of PPC, formulas and tactics, your eyes might glaze over from boredom. So let’s break it down.

Cheat Sheet: 13 Marketing Terms You May Not Know

As you think about your company’s marketing and whether to outsource the work or hire internally, you might come across some of these marketing terms. Consider this your “cheat sheet” for later conversations.

Pay-Per-Click Ads 101: Explaining PPC for Your Raleigh Business

Pay-per-click, or PPC, is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea or how it works.