Great. Another marketing acronym with an unclear price tag. We’re breaking down what goes in to the cost of PPC – pay per click – to help you determine if it’s right for your business.
PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain.
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Pay-per-click (PPC) is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea, or how it works. Plus, if you start reading into the finer points of PPC, formulas and tactics, your eyes might glaze over from boredom. So let’s break it down.
As you think about your company’s marketing and whether to outsource the work or hire internally, you might come across some of these marketing terms. Consider this your “cheat sheet” for later conversations.
Pay-per-click, or PPC, is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea or how it works.