Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.
In paid search Google Adwords has become the go-to tool, but it’s very easy for things to get very expensive, very quickly when using paid search tools like Adwords. Here are a few tips to help you save money while getting the most out of Adwords.