Tag Archives: marketing

6 Tips for Creating Stand-Out Business Cards

Your business card gives a potential client or consumer a first impression of what to expect from your business, so it’s important to stand out with a striking business card.

Black Friday Branding – Business to Business: Why It Works and Where To Start

While companies may think of BFCM as business-to-consumer (B2C) holidays, all companies can take advantage of this multi-billion dollar spending spree.

Checklist: 11 Steps to Create an Incredible 2019 Marketing Strategy

October is nearly here, and we all know how the rush of the end of the year goes. Get ahead by thinking about your 2019 marketing strategy now.

My Content Marketing Isn’t Working: 7 Things You’re Doing Wrong

You’ve heard it millions of times, “Content is key.” Content is what your consumers see, how you sell your product/service and how well your business runs.

How to Position Yourself and Find Your Business’s Niche on Social Media

In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?

Why Branding is a Critical Part of Your Marketing

Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.

How To Successfully Launch a Podcast

So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.

4 Reasons Video Content is Crucial for Your Website

Engaging an audience isn’t easy, and in today’s fast-paced, ever-changing business climate, engagement is more critical than ever. Today, people are always looking for the instant gratification. Many aren’t willing to take the time to read a 5-minute article explaining something or go through an entire instruction packet. The cure for this? Videos.

How To Engage With Others on Social Media

Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.

3 Essential Things You Should Know About SEO

SEO remains a critical part of your marketing. SEO refers to the process of getting your website to appear higher on the list of search results, known as the Search Engine Results Page (SERP).