There are more than 150 marketing strategies. From traditional to mobile to social, there’s a myriad of marketing tactics out there, and you’ve probably tried many of them. Choosing the right marketing activities can generate sales and brand awareness.
Businesses are expanding their marketing strategies through various social media platforms and reaching audiences they would have never reached before.
Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.
You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.
Customer testimonials have become a gateway into your business. Google, Facebook, Yelp, TripAdvisor — your potential customers are looking at what others are saying. You should always respond and we are going to show you how — for the good and the bad.
One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.
We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.
It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.
Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.
Digital marketing has become a need for any successful company. As this trend continues to grow, so does the level of digital marketing fraud. Sadly, scammers are taking advantage of small business owners capitalizing on trends such as SEO, paid search, and web development.