Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.
Keeping up is one thing, but surpassing your competition completely, now that sounds good! Here are a few questions to ask yourself if you really want to stand out.
A rebrand doesn’t have to mean leaving everything you love about your brand identity behind. But there are times when you need to do a little updating.
Your logo is just the tip of the iceberg of your brand strategy – or it should be.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?
YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.