Tag Archives: marketing strategy

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.

Do You Know the Difference Between Marketing and Advertising?

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?

How To Make YouTube a Part of Your Video Marketing Strategy

YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.

3 Things to Discuss with Your Raleigh Marketing Agency for the New Year

As we enter the new year, it’s time to start a conversation about growth and your new business goals for the year with your marketing team.

How to Create Your 2021 Marketing Plan in this Crazy World

Our world is constantly changing and developing into a crazier place. Let’s discuss how to create an effective marketing plan to align with the changes.

How to Successfully Shift Your Digital Marketing Strategy in a COVID World

Online marketing has been around for awhile, but every business had fully set up an online presence. COVID has changed all that; if you don’t have a digital presence by now, you’re out of business.

The Foundation of Your Marketing and How To Fix it When it’s Broken

Marketing is like a house. We often see clients or potential clients who come to us searching for a fix when the harsh truth is, they need a new foundation.

5 Critical Ways to Start Marketing Your Dental Office

Don’t waste time on marketing tools that don’t perform well for dental offices. Find out the 5 critical ways to get started on marketing your office.

3 Things Wrong With Your Marketing

If your internal or external marketing team is working hard, yet you see a low return on investment, there might be something wrong. Here is a list of three things wrong with your marketing and suggestions on how to move forward.