Tag Archives: marketing strategy

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.

The Science of Standing Out: 7 Questions to Ask About Your Business

Keeping up is one thing, but surpassing your competition completely, now that sounds good! Here are a few questions to ask yourself if you really want to stand out.

Time to Rebrand? Here’s How You Know.

A rebrand doesn’t have to mean leaving everything you love about your brand identity behind. But there are times when you need to do a little updating.

How to Narrow Down Your Target Audience

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

What in the Actual F**** is Content Marketing?

Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.

Do You Know the Difference Between Marketing and Advertising?

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?

How To Make YouTube a Part of Your Video Marketing Strategy

YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.