Tag Archives: marketing strategy

Black Friday Branding – Business to Business: Why It Works and Where To Start

While companies may think of BFCM as business-to-consumer (B2C) holidays, all companies can take advantage of this multi-billion dollar spending spree.

Marketing Your Business In Your Local Community

Consumers choose small or local businesses for the personalized experience that they receive. Here are tactics to for your local marketing strategy:

How to Choose the Right Marketing Strategy for Your Business

There are more than 150 marketing strategies. From traditional to mobile to social, there’s a myriad of marketing tactics out there, and you’ve probably tried many of them. Choosing the right marketing activities can generate sales and brand awareness.

5 Things to Avoid When Managing Your Company’s Social Media

Businesses are expanding their marketing strategies through various social media platforms and reaching audiences they would have never reached before.

The 9 Key Components of an Effective Headline!!!

Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.

How to Revamp Your Website and Social Media Accounts

You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.

How to Respond to Online Reviews: The Good and The Bad

Customer testimonials have become a gateway into your business. Google, Facebook, Yelp, TripAdvisor — your potential customers are looking at what others are saying. You should always respond and we are going to show you how — for the good and the bad.

How (and Why) to Create Buyer Personas

One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.

5 Ways to Tackle Local Link Building

We all know digital marketers want good results when it comes to SEO, and one of the best ways to earn a high ranking is through link building. But, we aren’t going to lie to you: it is difficult, even if you have a perfectly outlined strategy. Getting others to share your link on their site can be a bit tricky.

The Top 7 Reasons We Aren’t Sharing Your Content

It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.