Your logo is just the tip of the iceberg of your brand strategy – or it should be.
If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.
Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.
Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas.
Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?
YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.
As we enter the new year, it’s time to start a conversation about growth and your new business goals for the year with your marketing team.
Our world is constantly changing and developing into a crazier place. Let’s discuss how to create an effective marketing plan to align with the changes.
Online marketing has been around for awhile, but every business had fully set up an online presence. COVID has changed all that; if you don’t have a digital presence by now, you’re out of business.