Your logo is just the tip of the iceberg of your brand strategy – or it should be.
Many cash-strapped business owners turn to inexpensive, online services for logo design. We don’t recommend those services for many reasons. But one of the most important: more people pay attention to your logo than you think.
Designing a logo can be overwhelming for Raleigh business owners; there are so many possibilities with colors, shapes, words, images. The DofM offers five things to think about before you design.
When we speak with our customers about marketing we often use the analogy of building a house. Any good house construction begins with a solid foundation. A company’s logo is the foundation upon which all the visual materials are built.