While companies may think of BFCM as business-to-consumer (B2C) holidays, all companies can take advantage of this multi-billion dollar spending spree.
One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.
Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.
Lead generation is tough for Raleigh businesses. Finding good leads is even tougher. Here are five ways to improve your lead generation techniques.
While working with businesses, we notice a a lot of techniques that aren’t successful. Here is our list of principles upon which to build successful lead generation.