Your social media presence is not a one-sided interaction. Internet users have reported their perception of a business’ accountability and availability is strongly influenced by the social media presence. To be successful on the internet you must, of course, post content that captures your audience’s attention.
The end of the year can become very hectic due to the holidays, travel, and social gatherings — not to mention budget planning for next year. Many business owners get caught up in their end-of-year management and forget or ignore their marketing efforts.