Email automation is an essential tool, but a lot of marketing managers aren’t sure how to get going. Here are some tips.
If you’re not already sending a newsletter once or twice a month, it is time to start, and the DofM team is here to help.
It seems like every week, a new company is opening and has something better to offer to the consumers. It can be easy to feel overwhelmed and worried about what this might do to your business. Instead of spending energy worrying, spend energy showcasing what you already do well in your business.
We always talk “the missing puzzle piece” that is keeping your business from growing the way you desire. Here are some standard “missing pieces” to add to your marketing this year.
Seasonal email campaigns tap into national events to drive sales and increase brand engagement. As the New Year fast approaches, what better time of year is there to look at some seasonal email campaigns to inspire yours?
Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.
Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.
Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.
Our plan of action revolves around marketing automation; it’s software that keeps all of our lead contacts, ROI’s, and promotional tools organized in one place so we can check and revise our strategy. Sounds good, right? It is. But the software that works for us may not work for you.
if you feel like your messages are sent into the void with no noticeable return, you might be doing something wrong. Here are four common problems that render email marketing worthless.