Seasonal email campaigns tap into national events to drive sales and increase brand engagement. As the New Year fast approaches, what better time of year is there to look at some seasonal email campaigns to inspire yours?
Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.
Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.
Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.
Our plan of action revolves around marketing automation; it’s software that keeps all of our lead contacts, ROI’s, and promotional tools organized in one place so we can check and revise our strategy. Sounds good, right? It is. But the software that works for us may not work for you.
if you feel like your messages are sent into the void with no noticeable return, you might be doing something wrong. Here are four common problems that render email marketing worthless.
A study suggests that email marketing is as effective if not more than social media, such as Facebook and Twitter. But only when done correctly.
Sometimes it’s hard to know what to believe with so much conflicting information about online marketing. Let’s debunk four common myths.
If you wish to build your email list really quickly, you should know how to make the best use of sign-up forms. Here are three key tips that you can use to create better looking sign-up forms, collect more email addresses and make the most of your email marketing campaign.