Tag Archives: email marketing

Apple’s iOS15 Update in Changing Email Marketing…Starting Now

On September 20, 2021 Apple released iOS15, and the new privacy updates are impacting email marketing in more ways than one. Here’s what you need to know.

5 Rules for Writing a Kick-Ass Email

If you’re approaching your marketing email like the rest of your inbox, you’re doing it wrong. Here are 5 tips that can help.

Skip the Fluff: 5 Email Marketing Metrics That Matter

You know email marketing is important. Let’s review the email marketing metrics that actually matter and why.

Using Email Automation to Improve Your Business and Get Reviews

Email automation is an essential tool, but a lot of marketing managers aren’t sure how to get going. Here are some tips.

What is an E-newsletter, and Why Should Your Business Have One?

If you’re not already sending a newsletter once or twice a month, it is time to start, and the DofM team is here to help.

3 Ways to Showcase What You Already Do Well in your Business

It seems like every week, a new company is opening and has something better to offer to the consumers. It can be easy to feel overwhelmed and worried about what this might do to your business. Instead of spending energy worrying, spend energy showcasing what you already do well in your business.

How to Use Marketing to Expand Your Business This Year

We always talk “the missing puzzle piece” that is keeping your business from growing the way you desire. Here are some standard “missing pieces” to add to your marketing this year.

4 Seasonal Email Campaign Ideas To Inspire You

Seasonal email campaigns tap into national events to drive sales and increase brand engagement. As the New Year fast approaches, what better time of year is there to look at some seasonal email campaigns to inspire yours?

How to Build Your Email Marketing List

Email marketing is still one of the most effective ways to reach your customers. Here are some ways to focus on building your email lists.

The Beginner’s Guide to Digital Marketing

Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.