Tag Archives: digital marketing

How To Make YouTube a Part of Your Video Marketing Strategy

YouTube is the world’s second-largest search engine, which means you should be using it in your video marketing strategy. Here’s how to get started.

Why You Need to Add Video to Your Marketing Strategy (Like…Now)

We hate to break it to you, but if you aren’t already using video as part of your digital marketing strategy, you’re a little behind the ball. Here’s just a few reasons why.

Google+ Finally Pulls the Plug: What That Means for Your Business

Google Plus finally pulls the plug, but what does this change mean for your business?

How To Successfully Launch a Podcast

So you want to launch a podcast? Podcasting is useful in engaging and connecting with your audience on a more personal level than a blog. Plus, podcasting increases your website traffic and SEO just like blogging, or even more so, in some cases.

The Beginner’s Guide to Digital Marketing

Whether you’re a college student deciding on a career path, a business owner trying to connect with potential customers, or are switching industries into marketing, some of the technical skills and specific vocabulary might seem like a foreign language to you. The reality is that even Chief Marketing Officers at some of the nation’s largest companies once knew nothing about the marketing and advertising field. Everyone has to start somewhere, so we’re here to cover the basics for you.

The Do’s and Don’ts for Live Video Streaming

Live video streaming is the real time transmission of an audio or video that is broadcasted across the internet and people with the sources of computers and smartphones can view them.

11 Ways to Gain Social Media Followers

Social media isn’t as easy as, “If you build it, they will come.” Your tweets are scheduled, your Facebook has a nifty About Me section. You’ve even got some witty status updates, but no one is clicking. If you’re low on followers (or if you seem to be at a stand still), it may be time to rethink your strategy.

How to Revamp Your Website and Social Media Accounts

You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.

How (and Why) to Create Buyer Personas

One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.

The Top 7 Reasons We Aren’t Sharing Your Content

It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.