Tag Archives: design

Getting the Results You Want: How to Communicate with Your Marketing Firm

Sometimes you are struggling for the words to convey what you mean about a design we’re creating. Here is how to talk to us about the vision you see for your website or project.

Which Celebrity Matches Your Website’s Personality?

Your website is where people glean their first impression of you, so thinking through exactly what you want your site to look like and say is critical. A website tells the story of your brand and creates a personality. But is it a personality that resonates with your audience?

How to Create Your Brand Image

You may have a firm grasp on the big picture you’d like to convey to your target audience. Past that point, you may or may not have a definite vision for your overall brand. Whether you are just starting your business or in the process of rebranding, you might struggle to figure out your brand and what that means.

Why Optimizing Website UX Could Be Your Next SEO Solution

Wondering how you can boost your SEO performance? User experience (UX) might be the reason. Low UX usually presents itself as poor SEO performance and if your users are having a rough experience using your website, then it is easy to see how this translates to low SEO. Here are some UX tips to boost your SEO performance in the coming year.

The Future of Search (Where Google is Headed)

SEO can seem like a cat-and-mouse game. But as Google seeks to thwart black hat practices, marketers should stick to the basics: links, content and a blog.

How to Create a Website That’s Friendly to Your Mobile Users

As the usage of mobile devices continues to increase, mobile marketing brings potential opportunities to grow a business. Retailers and marketers should, therefore, gear up to create websites that could enhance the experience of mobile users.