You’ve heard it millions of times, “Content is key.” Content is what your consumers see, how you sell your product/service and how well your business runs.
What started as a good idea many years ago has become a joke, a buzzword, and probably part of your boring meeting bingo card. But we still find plenty of people asking us, “Just what IS this content marketing thing?” So here’s the deal.
If you stay original, answer the question that is being asked, and have credible sources, you will be ahead of your competition and be a top source for information. That’s a quality approach to marketing.
Today, there are four top marketing trends that will continue to be successful for some time: video, content, data, and mobile.
Social media isn’t as easy as, “If you build it, they will come.” Your tweets are scheduled, your Facebook has a nifty About Me section. You’ve even got some witty status updates, but no one is clicking. If you’re low on followers (or if you seem to be at a stand still), it may be time to rethink your strategy.
Headlines, headlines, read all about it! Copy, blog posts, newsletters, infographics, and more — What do they all need? An attractive headline. Here are the 9 key components of an effective headline.
One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.
It has happened to all of us at some point. You think your content will blow your followers away. You publish and wait. Still waiting… And no one shares it. Why isn’t your audience engaging? Was all that hard work for nothing? Yes. Slightly joking, but there are legitimate reasons why your content may not be getting shared with the social world.
If you Google content management systems for your website, you are bound to get several different platforms from which to choose. But trust us, content management systems (CMS) are not universal. So how do you know which one is right for you and your business? One thing is for sure, make sure you test the waters before jumping in.
Get ready folks. Put your creative caps on and let’s discuss some ways to optimize your content marketing and increase your audience reach.