Tag Archives: buyer personas

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.

The Science of Standing Out: 7 Questions to Ask About Your Business

Keeping up is one thing, but surpassing your competition completely, now that sounds good! Here are a few questions to ask yourself if you really want to stand out.

How to Narrow Down Your Target Audience

If you haven’t identified your target market, you can waste a lot of time and energy trying to attract and convert people who simply aren’t interested in you or your product.

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

7 Ways To Boost Your Organic Website Traffic Without Spending a Dime

Even if you hire a company to perform your internet marketing, you still need to have a basic understanding of the process and how it all works. Here are some great ways to significantly boost your website’s organic traffic.