Tag Archives: business

How (and Why) to Create Buyer Personas

One often overlooked aspect of marketing is the concept of a buyer persona. A buyer persona is a fictional representation of your customer. It uses data to generalize the types of people that are looking to buy from you — and who you’re looking to sell to.

Avoid These 9 Social Media Marketing Mistakes

In the age of technology, it’s no secret that having a strong social media presence can be a powerful tool in the success of your business. Here are 9 social media don’ts to make your social media work for you.

The 5 Warning Signs of Common Marketing Scams

Digital marketing has become a need for any successful company. As this trend continues to grow, so does the level of digital marketing fraud. Sadly, scammers are taking advantage of small business owners capitalizing on trends such as SEO, paid search, and web development.

The Most Important Marketing Thing You Can Do For Your Business

The vast majority of companies do not have a marketing strategy. Instead, business leaders try a bunch of marketing “stuff.” Some are successful with stuff, but they would be even more successful with strategy.

Customers: Gotta Catch ‘Em All!

Never heard of Pokémon Go? Niantic Labs and The Pokémon Company released the newest gaming app of the Pokémon franchise available on iPhone and Android. Real life meets virtual reality in this adventure and people love it. Now. What can we learn from Pokémon Go for marketing?

Raking In The Customers With Your Company Culture

Companies use cultured brands to their advantage in order to market and advertise their promotions, content, and everything in between. So why do you care?

How Your Business Can Benefit from Facebook’s New Emoticons

Facebook is always changing and updating their layout and their features. The latest to catch the attention of users is the new emotion option on a post. At the end of last month, Facebook added six new options to the typical “like” button in order to increase the ability to express empathy through social media. These new emotions include: love, haha, yay, wow, sad, and angry.

Why Marketing and Sales Should Be Like a Reese’s Peanut Butter Cup

Marketing and sales rely on each other to make a business thrive. The reality is that each team performs different functions, and it’s best to have both working hard to increase your business.

5 Ps for a Successful Grand Opening

The grand opening of your new Raleigh business is a big day. You want it to go as smoothly as possible. But there are a million things to do, and you know something will go wrong. Follow these “Ps” for a successful launch.

Working with Your Friends: How to Mix Business with Pleasure

We find doing business with friends can be beneficial to both sides. Of course, you don’t want to screw up either the friendship or partnership. So here are a few tips for this mix-and-match.