Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.
You may have a firm grasp on the big picture you’d like to convey to your target audience. Past that point, you may or may not have a definite vision for your overall brand. Whether you are just starting your business or in the process of rebranding, you might struggle to figure out your brand and what that means.
LinkedIn is geared toward individual people making connections; make sure you and your staff are following these simple tips to keep LinkedIn pages shining.
You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.
Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.
Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.
Sponsorships can be a great way to build brand awareness. Sponsorships also give you the opportunity to give back to the community and make connections that may help your business later. But pick your sponsorship wisely. In order to help you in the process, we put together our do’s and don’ts of sponsoring events.
Time Warner Cable. Ugh. You may cringe just reading the words. They are the cable company that everyone loves to hate. But you won’t be hearing that name again because TWC is no more as of this year. We agree with their marketing team for changing the name. But, how do you decide when it is time for a brand refresh?
Companies use cultured brands to their advantage in order to market and advertise their promotions, content, and everything in between. So why do you care?
As a marketing company, we often encourage our clients to create a new website. They may think we’re dreaming up ways to make money, but actually, we have good reasons for suggesting a renovation.