Drafting a logo is no small feat. You’ll want to take into account current trends, but also be mindful of the timelessness of your logo. You want a symbol that will hold up just as your business will.
Your résumé should be the best representation of your experience. Here’s how to choose whether to design a chronological or skills-based résumé.
Seasonal email campaigns tap into national events to drive sales and increase brand engagement. As the New Year fast approaches, what better time of year is there to look at some seasonal email campaigns to inspire yours?
In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?
Branding is a critical tool for any company, but it can be hard to convince those who don’t fully understand it that they need it. Companies often find branding a challenge because it is far less easy to track how many consumers are impacted by it.
You may have a firm grasp on the big picture you’d like to convey to your target audience. Past that point, you may or may not have a definite vision for your overall brand. Whether you are just starting your business or in the process of rebranding, you might struggle to figure out your brand and what that means.
LinkedIn is geared toward individual people making connections; make sure you and your staff are following these simple tips to keep LinkedIn pages shining.
You’ve got a website and are on all the major social media platforms — Facebook, Twitter, Instagram. But does it feel like you’re not getting many leads or much customer engagement? Then it may be time for a revamp.
Business owners often get going on their business and then think about marketing later. While we don’t advocate that approach, we understand how it happens. But when your business starts to grow (or doesn’t!) and you decide you want marketing, be sure you are fully prepared to commit, because marketing is a long-term relationship.
Brand positioning should be the backbone of your marketing strategy, and if it isn’t, you may be in trouble. Are you having trouble establishing your brand position? Here are our tips for making your brand stronger than ever.