Is your marketing team aligned with your business goals? Here are 5 questions you can ask to find out.
If you’re just slapping any old image on your content, it’s time to rethink your strategy. Here are the only 3 reasons you need to invest in graphic design.
Your logo is just the tip of the iceberg of your brand strategy – or it should be.
Content marketing isn’t just a buzz word. It’s a systematic strategy for turning your prospects into customers. Here’s how.
When posting your content, always keep in mind that it’s important to stick to the values of your business. Always be sincere and original.
Brand awareness is essential for a successful business. Building a product or offering a good service is just half the battle; obviously, you then want customers to buy. How do you manage that?
Sponsorships can be a great way to build brand awareness. Sponsorships also give you the opportunity to give back to the community and make connections that may help your business later. But pick your sponsorship wisely. In order to help you in the process, we put together our do’s and don’ts of sponsoring events.
If you look at major brands today, most if not all of them use social media and hashtags to gain and maintain their audience. So what are the benefits of using hashtags in a marketing campaign?
We all judge a book by its cover. How does this affect your marketing? Head to head: whales vs. goldfish.