Tag Archives: B2B

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Knowing who to target your marketing and sales messaging to when pitching a business can be a little trickier than in B2C. Using buyer personas can help. Here are a few to consider when crafting your messaging.

What Exactly Are Google Beacons and Do I Need One for My Business?

If you received a Google beacon in the mail, here’s the scoop on what it is, how it works, and what it might do for your business.