Tag Archives: advertising

Do You Know the Difference Between Marketing and Advertising?

Both draw in clients, build brand awareness, and help grow your business, but do you know the difference between marketing and advertising?

How to Create a Strategy for Your Pay-Per-Click Advertising

PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain. 

How to Position Yourself and Find Your Business’s Niche on Social Media

In today’s world, most markets are saturated. Especially on social media, how can you position yourself and demonstrate your value?

How to Win the Winter Marketing Games

Although the Olympic Games presents huge opportunities for even the smallest company, there are some factors to consider when launching a marketing campaign tied to this event.

Madison & Vine – The Creation Of Advertainment

It’s the approach every agency is trying to take in order to reach your audience. Your average consumer is tired of hearing the “buy me, buy me” advertisements. You have to do more than just advertise, you have to entertain. You have to incorporate advertainment into your marketing strategy.

How Will You Appeal To Your Audience?

While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.

Principles Of A Creative Ad

Creativity is a powerful tool in the world of marketing. It can captivate audiences and make them think of your product or service before anyone else. This is where the “fame effect” takes control. When developing creative ads, we use the following 5 elements to make it happen.

We Are Starting A Campaign — Whom Should We Target?

Behind every great marketing campaign is a strategy. The heart of that strategy is knowing who you are trying to reach — your target market. Understanding your target audience’s demographics and psychographics can make the difference between a hefty return on investment and a campaign flop.

The Most Important Marketing Thing You Can Do For Your Business

The vast majority of companies do not have a marketing strategy. Instead, business leaders try a bunch of marketing “stuff.” Some are successful with stuff, but they would be even more successful with strategy.

Pay-Per-Click Ads 101: Explaining PPC for Your Raleigh Business

Pay-per-click (PPC) is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea, or how it works. Plus, if you start reading into the finer points of PPC, formulas and tactics, your eyes might glaze over from boredom. So let’s break it down.