Tag Archives: ads

How to Create a Strategy for Your Pay-Per-Click Advertising

PPC is a useful way to drive traffic, conversions, and sales. But without a strategy, you might just be throwing money down the Internet drain. 

How Will You Appeal To Your Audience?

While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational.

Principles Of A Creative Ad

Creativity is a powerful tool in the world of marketing. It can captivate audiences and make them think of your product or service before anyone else. This is where the “fame effect” takes control. When developing creative ads, we use the following 5 elements to make it happen.

Why Print Should Be Part of Your Marketing Plan

With the Internet boom came a host of sources claiming, “It’s the end of print advertising!” The experts at the DofM believe that the ideal marketing mix for your business will actually include both online and print marketing elements.

Pay-Per-Click Ads 101: Explaining PPC for Your Raleigh Business

Pay-per-click (PPC) is something many Raleigh business owners have heard of, but some aren’t sure how to start, whether it’s a good idea, or how it works. Plus, if you start reading into the finer points of PPC, formulas and tactics, your eyes might glaze over from boredom. So let’s break it down.

Why You Should Be Paying For Facebook Boosts

Any company who uses only organic Facebook posts can tell you that it is very unpredictable. Boosting your posts can really benefit your marketing efforts and help you gain a better reach on your audience. Find out how and why.

2013 Video Advertisements: The Good, The Bad, and The Ugly

In 2013, advertisers tried to grab viewers attention by making television and video ads longer, more meaningful, and especially heartwarming. However, 2013 was also the year of “badvertising” as brands tried too hard to make a name for themselves. Check out some of our top picks… for better or for worse.

3 Print Ads We LOVED in 2013

A great print ad can be compelling and captivating with a picture alone. February is a month to cherish what you love, so we wanted to share some of the advertisements we loved in 2013.