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The Pros and Cons of Remote Content Teams

Boom! Technology. It has allowed businesses to be more flexible when it comes to office hours. See ya later 9 to 5! And it’s not just large corporations. Small businesses have picked up on the trend by hiring freelance workers, and they are also joining the remote revolution. The DofM has worked with remote and in-house content teams, and we can say that there are pros and cons of each. Perhaps you are at a crossroads, trying to decide which is the best fit for your company.   

We created a list of pros and cons for remote teams and tips on how to make them better if your remote team is struggling.

Remote Content Teams

Pros

  • Retaining knowledge and expertise. Sometimes, employees may have to move due to certain circumstances, and you don’t want to lose them — especially if they are a valuable piece to your puzzle. Remote work will resolve this issue.
  • Greater talent pool. Hiring remote workers means having a larger talent pool from which to choose. You won’t be selective to your local region, and it may attract more talent to your company who would otherwise work elsewhere.
  • Increase employee productivity. Letting your employees set their own hours can drive their productivity. They can work first thing in the morning or late at night, whatever works for them. Just make sure you set some boundaries and give them deadlines.
  • Diversity. Consider all the different inputs and viewpoints you will have when your employees live all around the world. Diverse team members may set a pace for more creative work and give your business a better outlook on various audiences.
  • Fewer distractions. Okay, so this one can go either way. But we have found that some work better without office distractions such as meetings and other everyday interruptions. *Just make sure you hire remote workers who are self-motivated.

Cons

  • Security threats. Employees who work around the world could potentially open doors to cybercriminals. There are available options that would reduce these risks, but you can never be too careful. The last thing you want is to have confidential information compromised.
  • A lack of company culture. Company culture is a big part of what makes your brand and sets you apart from everyone else. Your culture also increases your level of productivity when your team is cohesive. If your company is large enough, having a remote team may not impact your culture as much. For smaller companies, you may want to consider building your culture before allowing employees to work remotely.  
  • Weak communication. Brainstorming and having conversations are more productive in person. Period. When you need collaboration on the same project for a client in-person meetings allow you to gauge reactions, ask questions in real-time, and have productive discussions. Scheduling may also be an issue if you have team members in different time zones.

Tips — How To Make Remote Teams Better   

  • Find a good task management platform. There are multiple programs to choose from (a lot of them are free!), so use trials to see which one is right for your team. This software enables you to keep track of discussions, organize projects, and create to-do lists.
  • Use effective writing tools. A useful writing tool will help you brainstorm, research, and write productively with everyone involved. You can also Skype, Facetime, or use other video devices to make discussions more productive. We like to use Google Docs to create content. Google enables you to share documents with team members, and you can edit and comment on sections in real-time.
  • Invest in a social media solution. Rely on a multi-user cross platform sharing device. Your team will be able to see how their content is performing, what others are scheduling, and provide more marketing incentives. We use Hootsuite. It features one-click scheduling and BETA testing, content curation, analysis, and it has great security settings.
  • Use an editorial calendar. Last, but certainly not least! Stay organized. Your content team needs to prepare for holidays, trends, and fun events that make for marketing gold. By scheduling and preparing your content, your team will never fall behind the marketing curve — especially if your team is all over the world and may be unaware of certain promotion-worthy events.  

Consider the pros and cons before deciding if a remote team is right for your company. No two businesses are the same, so take an honest look at the challenges you may face if you decide to go with a remote team. If you need help with your content or have questions regarding content teams, contact us today!