GIRL POWER: What we can learn from these ladies’ 3 powerhouse advertisements
Video Advertisement: Always #LikeAGirl Campaign
SYMBOLIC: Employs emotional appeal
RELATABLE: Fights a relevant stereotype relatable to the target market
BRAND ASSOCIATIONS: Uses powerful brand associations (i.e. self-confidence)
SHAREABLE: The video that has been viewed well over 50 million times, can be viewed here: http://goo.gl/SV6VjR
Print Advertisement: Weight Watchers
SUPERIOR IMAGERY: Draws on dramatic eye catching imagery
ATTENTION GRABBING: utilizes persuasive and thought provoking content
DESIGN AND LAYOUT: Uses key colors and space distribution
SIMPLICITY: The message is simple and easily understood by consumers
ADDS VALUE: Showcases the end benefit, which is valuable to the consumer, in this case, a drastically slimmer waste line
Mobile Advertisement: Vogue Magazine’s Shoppable Instagram
CONVENIENCE: Makes the purchase of a product convenient to the customers
EFFECTIVE DISPLAY: Showcases the product effectively
SET APART: Being able to purchase clothing on this medium stands out among other historical mediums (website, catalog, in-store, etc.)
INNOVATION: Allows customers to shop directly via Instagram, creating a competitive edge