A company’s logo provides an easily recognizable identity for the business. A logo not only communicates who you are, but what you do and will become a large part of your branding and your marketing. A logo is the foundation of your brand and should set the tone for all your marketing, website design, business card design and marketing and advertising strategy.
Many large and small companies ask the Department of Marketing to design their logo. Whether it’s the company’s first one or it’s just time for a revision, logos are a fun project for both our design team and creative directors.
Yet designing a logo can easily overwhelm many business owners. It’s easy to lose focus when there are so many options, colors, and designs.
Here are five things to consider about your business logo before diving in:
Impact: An effective logo is that it has an immediate impact. Your business logo should catch the viewer’s eye and hold their attention.
Aesthetics: An effective logo should have the look and feel of “art.” If a logo is not appealing to the eye it will defeat its purpose – attracting attention and providing effective identification.
Versatility: In any business or organization, the use of a logo becomes ubiquitous. A logo is present on letterhead, website, signs, products, promotional items and everything else related to your company. A good logo works for both small-scale and large-scale projects, projecting beautifully on a business card and a billboard.
Time: “Branding” is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill. A logo identifies a business or organization and should wear well over time.
Representation: A good logo accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional.
Final tips: Be sure to shop around when searching for a Raleigh logo design company or marketing firm to create your logo. You want to make sure you work with a team with whom you can communicate your ideas, or else what you end up with on paper won’t be what you expected.