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Engage: 5 Ways to Use Video for Your Marketing Efforts

It is easy to create a generic video about your company and post it on your YouTube page, but there are so many more exciting ways to use video in your marketing strategy. Video is compelling and can easily spread through the web, making it a great way to get your brand out there. Check out these five types of video you can create to engage your current customers, and add to your current client base.

1) Customer Testimonials

Customer reviews are trusted over any other type of marketing, so why not translate those reviews into video? Testimonials can be very convincing, especially when your audience can see a real customer talking right on their computer screen. Many of your valuable clients would be willing to say a few nice words or share their success stories on camera.

2) Behind the Scenes

Customers want to know they aren’t just buying a product or a service, but that there are real, relatable people behind the brand. Give your company a human face: Create a “day in the life” scenario, interview staff or owners, or do a tour of your facilities. Or show how your business helps the community through service, donations, or advocating for a cause.

3) Visual Stories

Sometimes these types of videos are called “explainers” because they do just that: they explain. These videos provide illustrations or animations with a voiceover, explaining your complex product or service. Video allows you to talk directly to your customer, while also relying on visual aids to help explain the concept further.

4) Product Demonstrations/ How-To Videos

Product demonstrations are great for capturing potential clients, or educating existing ones. Product videos allow you to show people exactly what they are about to buy and exactly how that product will make their life better. It shows the customer a real, tangible product that could be theirs, which just brings them one step closer to the purchase decision.

5) Educate Beyond Your Brand

Telling people how your product works or showing your services in action is great video content, but you have to remember not to make all your marketing efforts about you. People love to learn new things, so why not provide them with videos that are relevant and helpful in their everyday life? Think about incorporating videos with ideas or information that is related and complementary to your product or service.

Bonus Tip: Share

Video is a simple, engaging way to reach your customers and provide a more personal side to your brand. Videos are great because they are easy to share and spread, so don’t limit your videos to just YouTube. Embed a video in an email, post it on your social media sites, or incorporate it into your website. Using video in lots of different ways is sure to grab the attention of your current audience, and expand your customer base!

Love these ideas, but don’t want to manage the work? Email us at info@deptofmarketing.com.