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How Will You Appeal To Your Audience?

While you think about writing messages on social media or creating copy for your ads, it’s important to think about what type of appeal may work for your audience. Appeals are either emotional or informational. Depending on your business and who you are trying to reach, you may want to focus only on one approach or use both at different times. Take a look at the differences as you create your next campaign.

emotional versus informational appeal in marketing