Digital Marketing. We all hear the words; some of us have professions that are submerged in it, but do we all know exactly what it means? These are two words that are in the air especially in 2016. Digital Marketing is most often associated with the Internet, but also refers to other channels including: wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, and radio channels.
So what’s the big idea, you ask? Digital marketing plays such a vital role in today’s society because we live in a world filled with digital media. It’s everywhere, all around us, at any given moment. We can have access to any digital content we desire at a click of a button. Not only does the availability of digital media benefit consumers, but Marketers can use consumer information across a plethora of channels to reach and serve their customers with the upmost service.
“Digital advertising is more efficient than the traditional print, television, radio, billboard type of advertising,” said Ian Cook, chairman-CEO of Colgate-Palmolive Co. (adage.com).
Mobile Applications (apps) are like second-nature to most people all around the world and this is the case for a plethora of reasons. The most obvious reason mobile apps work so well with the consumer market is because it turns your product or service into a user-friendly experience which drives and encourages business. Being able to get notifications about in-store or website promotions, deals and special events makes your brand even more personable and trustworthy to consumers. Considering you can find apps like AppMakr (which uses a drag-and-drop interface) on your phone, laptop or other digital devices and easily create your very own app for iPhone or Android, there’s no excuse for a business not to reach their customers and to be involved in every single digital channel possible (forbes.com).
Whether it’s a mobile marketing campaign you decide to run, banner ads for mobile apps, or even SMS messaging, “where there’s a marketing will, there’s a way” [to reach the consumer]. One of the most impressive aspects of the digital marketing space is the evaluation and analytics. It’s the numerical data, like the popular Facebook Ads Manager, that shows you exactly what your customer likes, dislikes, or flat out doesn’t even give the time of day that drives market research. While mobile marketing isn’t going to be the same with every company and results may vary, digital marketing is the new face of marketing in our world today. So what are you waiting for?! Get digital!