Marketing to find patients for your dental office used to be as simple as sending a few postcards. Today, people can often find several nearby dental practices, which means you need to stand out from the crowd.
Your patients are on the web. So are your competitors. In a dental survey, 30% of patients said their choice of dentist is greatly influenced by the quality of the practice’s website. Potential customers want to find an easy-to-navigate website that tells them why they should choose you instead of the hundreds of other dentist offices nearby. If your website doesn’t do that, it only takes them one second to switch to someone else. Your site needs to draw customers in, prove that you’re the best, encourage them to trust you, and tell them what to do next.
Search Engine Optimization
When people chip their teeth, when their child has a toothache, when their gums are bleeding, when they move to a new neighborhood and need to find a dentist, they Google it. About 60 percent of patients say they use search engines to find a new dentist. If your dental website is on page two, you won’t be found. The DofM uses the latest SEO (Search Engine Optimization) techniques to help increase your web presence.
Research has proven that people do what other people do. Facebook is great at letting us know what our peers “like.” A strong social media presence tells potential customers “these people have already chosen us, you should, too!” Social media also allows you to directly interact with your community and patients. In addition, it acts in conjunction with your website to tell customers why they should choose you and can help your SEO.
Technology may be making waves, but people often choose a dentist close to home. Direct print mail is still effective when targeting an audience within five miles of your office. Reach potential patients before they go online, and maintain customer loyalty with reminders and special deals.
Our Goals Are Simple. Working together with our clients allows us to fully understand their needs and allows us to become a trusted resource for anything they need marketing related. We are:
Planned: Any proper strategy begins with listening and critical thinking. From There a plan can be created for a single project or an entire organization.
Cunning: In the noisy crowded world of marketing we make sure our clients rise above and are heard.
Fluid: We understand that things change quicker than ever today. As such we must embrace the change. A strategy is a living thing capable of change to improve results.
Imaginative: We have a team of cleaver, original thinkers that develop impactful clear ideas that have practical applications for content, campaigns and design.
Free: Every team member understands that no thought or idea is without merit. This liberated culture allows for both individuality and collaboration that can take an idea or concept and truly flesh it out achieving the best results.
Thinking: We look to solve problems in a new way. We do things differently for the sake of doing them differently. We challenge ourselves mentally everyday.
Answerable: We are responsible for creating work that not only impresses our clients but that also moves their target customer to action. Nothing but high quality work will be presented to our clients
Transparent: During the entire process with our clients we are communicative, obvious and understandable. We are authentic.
Measurable: We understand that our clients expect a high ROI. We work based on mutually agreed upon key performance indicators and utilize marketing automation software.