Editors’ Note: This post was timely in 2013. If you’re reading this in 2018 or later, please see “Why It’s Past Time to Make Your Site Responsive” instead.
More Raleigh businesses are asking The Department of Marketing about responsive web design. And for good reason: the number of people accessing websites using smartphones and tablets is increasing and will only continue to rise.
Our most recent responsive website project was for Indigo Hot Yoga in Raleigh. Near the Cameron Village area of Raleigh, Indigo Hot Yoga has seen its business and website traffic grow rapidly in the past year.
In studying analytics for the studio’s website traffic, Studio Owner Frank Camperlengo noticed that 40% of visitors were accessing the site via their smartphone.
Without a responsive design, smartphone visitors had to view the regular site meant for computer screens, which offered an unfriendly user experience.
Responsive websites respond to their environment, which means they act like a chameleon, changing size based on the device used.
Frank knew that especially in a region as technologically astute as the Raleigh and the Triangle, it is vital that smartphone web visitors have just as good an experience viewing the website as visitors viewing on their laptop.
“It was important for us to make sure that we give our customers the best service possible. We understand that our website is an extension of our studio,” he said. “We have worked very hard to make our studio a warm, inclusive environment. It is very important to us that our website does the same.”
Have you looked at your company’s website from a smartphone or tablet?
Contact us for an evaluation of the responsiveness of your website.