As we transition into the new year, I think the most valuable advice I can give to any client or friend is to be authentic, or loud in your own way.
I have a particular love for the color orange. Why? I don’t know. It is probably because of my hippie mother. She was pretty amazing in that she raised me on her own and I am only moderately damaged.
Here is the thing that she taught me and that all these content marketing “geniuses” are talking about now — authenticity. I think the older we get the more we understand that it is better to be who you are and let people love your for that than it is to try and be all things to all people.
I mean eventually you are going to be found out for who you really are. So go out and be loud, I don’t mean be an idiot but be a loud person in terms of being who you are and being OK with it.
I will be wearing more orange gear and doing more effeminate jumps in the future because it is who I am. How will you allow your character to come through your business and marketing?