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The DofM’s 7 Essential Rules for Managing Your Social Media AccountsMay 23, 2018

We often meet Raleigh business owners who want us to manage their social media. We don’t want to call out mistakes, but there a few critical things that make it a lot harder for us to help, especially the first few on this list.

Why Your PPC Campaign Isn’t WorkingMay 15, 2018

If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.

Marketers Should Join the WSJ in Boycott of “Millennial”March 13, 2018

Marketers, as we often tell you, want to drill down more than “that generation,” when choosing your target. What does “millennial” even tell us? Nothing. Because chances are, your product or service does not appeal to every single person born between 1980 and 2000 — the largest group of living “generation” today.

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What Makes a Good Blog Post?February 7, 2017

Check out this handy infographic for a general idea of what goes into a blog post, including the need for hyperlinks and plain language.

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A Year In The Life: The DofM Celebrates 2016!December 30, 2016

Take a peek at our work, our team members, and some of the fun we had this year. Happy New Year to you and your team from ours!

Why It’s (Past) Time to Make Your Website ResponsiveSeptember 14, 2016

If the Department of Marketing is in charge of your SEO (search engine optimization), you’ve heard us talk about changing your website so that it’s responsive instead of having a separate mobile site.

Customers: Gotta Catch ‘Em All!July 14, 2016

Never heard of Pokémon Go? Niantic Labs and The Pokémon Company released the newest gaming app of the Pokémon franchise available on iPhone and Android. Real life meets virtual reality in this adventure and people love it. Now. What can we learn from Pokémon Go for marketing?

Why Marketing and Sales Should Be Like a Reese’s Peanut Butter CupMarch 10, 2016

Marketing and sales rely on each other to make a business thrive. The reality is that each team performs different functions, and it’s best to have both working hard to increase your business.

Balance Traditional and Digital Marketing for the Best BlendFebruary 24, 2016

Although marketing is an ever-changing world, we can’t forget its roots. Marketing began with word of mouth, which is considered traditional marketing. Since then, we’ve added marketing strategies that focus on the Internet and social media, referred to as digital marketing. Each has its own pros and cons.