We often meet Raleigh business owners who want us to manage their social media. We don’t want to call out mistakes, but there a few critical things that make it a lot harder for us to help, especially the first few on this list.
If your PPC campaign isn’t producing positive results, you’ll end up with a low or no ROI. If you’re already in this boat, or want to avoid falling into it, make sure you’re paying attention to these points.
Marketers, as we often tell you, want to drill down more than “that generation,” when choosing your target. What does “millennial” even tell us? Nothing. Because chances are, your product or service does not appeal to every single person born between 1980 and 2000 — the largest group of living “generation” today.
Check out this handy infographic for a general idea of what goes into a blog post, including the need for hyperlinks and plain language.
Take a peek at our work, our team members, and some of the fun we had this year. Happy New Year to you and your team from ours!
If the Department of Marketing is in charge of your SEO (search engine optimization), you’ve heard us talk about changing your website so that it’s responsive instead of having a separate mobile site.
Never heard of Pokémon Go? Niantic Labs and The Pokémon Company released the newest gaming app of the Pokémon franchise available on iPhone and Android. Real life meets virtual reality in this adventure and people love it. Now. What can we learn from Pokémon Go for marketing?
Marketing and sales rely on each other to make a business thrive. The reality is that each team performs different functions, and it’s best to have both working hard to increase your business.
Although marketing is an ever-changing world, we can’t forget its roots. Marketing began with word of mouth, which is considered traditional marketing. Since then, we’ve added marketing strategies that focus on the Internet and social media, referred to as digital marketing. Each has its own pros and cons.