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Guest Blogging for Link Building: The Dos & Don’tsApril 2, 2014

For years, guest blogging was thought of as a way to increase your search engine rank with links. Now, it may be spammy. What to do, and what to avoid.

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Which is Better: Responsive Design or a Mobile Website?January 21, 2014

Raleigh business owners know that mobile is a must. But many ask whether they should choose to have a mobile website or go with responsive website design. We explain our choice.

The SEO Checklist: 9 Steps for On-Site OptimizationNovember 19, 2013

As algorithms become more and more complicated, keyword placement is less of a factor in on-site optimization. Here’s our handy checklist for on-site SEO.

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Top 10 Ways to Get Online Reviews for Your Raleigh BusinessOctober 22, 2013

Online reviews are an important part of SEO because they offer more social votes about your product or service and often provide a good link back to your website. Here are 10 ways to get more online reviews from your clients and customers.

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Leveraging Digital Assets for Your Raleigh BusinessSeptember 17, 2013

Your website, social media and listings on various directories comprise your digital assets. Whether you listed your business or not, your company is out there online. The Department of Marketing explains how managing your digital assets can affect your business.

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The Why Behind Your Raleigh Business WebsiteSeptember 3, 2013

Does your website accomplish your real goals? While good design, content and navigation are important, creating a business website requires one more important thing: a specific goal.

The Future of Search (Where Google is Headed)August 27, 2013

SEO can seem like a cat-and-mouse game. But as Google seeks to thwart black hat practices, marketers should stick to the basics: links, content and a blog.

Creating a Responsive Web Design Site for a Raleigh BusinessJune 25, 2013

More Raleigh businesses are asking The Department of Marketing about responsive web design. And for good reason: the number of people accessing websites using smartphones and tablets is increasing and will only continue to rise.

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Mobile Website v. Mobile AppMay 21, 2013

Does your business need a mobile website or a mobile app? Figure out the pros and cons of each using this infographic.

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Three Important Rules for Designing A Website that ConvertsMay 14, 2013

Designing a website is like creating a blueprint for your house: It’s important to keep the end result in mind. For example, when building a house, it’s important to consider curb appeal. But it’s equally important to consider functionality and be purposeful in the layout.