For years, guest blogging was thought of as a way to increase your search engine rank with links. Now, it may be spammy. What to do, and what to avoid.
Raleigh business owners know that mobile is a must. But many ask whether they should choose to have a mobile website or go with responsive website design. We explain our choice.
As algorithms become more and more complicated, keyword placement is less of a factor in on-site optimization. Here’s our handy checklist for on-site SEO.
Online reviews are an important part of SEO because they offer more social votes about your product or service and often provide a good link back to your website. Here are 10 ways to get more online reviews from your clients and customers.
Your website, social media and listings on various directories comprise your digital assets. Whether you listed your business or not, your company is out there online. The Department of Marketing explains how managing your digital assets can affect your business.
Does your website accomplish your real goals? While good design, content and navigation are important, creating a business website requires one more important thing: a specific goal.
SEO can seem like a cat-and-mouse game. But as Google seeks to thwart black hat practices, marketers should stick to the basics: links, content and a blog.
More Raleigh businesses are asking The Department of Marketing about responsive web design. And for good reason: the number of people accessing websites using smartphones and tablets is increasing and will only continue to rise.
Does your business need a mobile website or a mobile app? Figure out the pros and cons of each using this infographic.
Designing a website is like creating a blueprint for your house: It’s important to keep the end result in mind. For example, when building a house, it’s important to consider curb appeal. But it’s equally important to consider functionality and be purposeful in the layout.