How do you stand out among the pile when sending direct mail or printing something? Here are five tips.
While online media and marketing are likely the bulk of your marketing budget, your business still needs some printed material for both the sales and marketing departments.
Direct mail is often considered the black sheep of the marketing family, and for all the wrong reasons. There is a common misconception with business owners that direct mail isn’t effective in a digital era, but that is incorrect. Direct mail has many attributes that make it an extremely useful marketing tool. Not sure how to implement an effective DM campaign? Here are our eight success secrets.
With the Internet boom came a host of sources claiming, “It’s the end of print advertising!” The experts at the DofM believe that the ideal marketing mix for your business will actually include both online and print marketing elements.
The beginning of a year is always the most impactful because it is a time where new goals and ideas are flying around waiting to be put into action. Before you start planning, take a look at the dos and don’ts of marketing for 2016 to make sure you’re on the right track with your business.
Online only? Not so fast. Print marketing is alive and well. These 4 stats show why it should be part of your marketing mix.
GIRL POWER: What we can learn from these ladies’ 3 powerhouse advertisements.
Encompassing over half the world’s population, yet still a mystery to the other, women continue to baffle the minds of marketers. Men’s Health learned last week that even its male readers are sick of the same, lazy assumptions about the opposite sex.
Many think real-time marketing is purely focused on reacting quickly to a major event, such as the Winter Olympics, but real-time marketing can also be customer-driven.
A great print ad can be compelling and captivating with a picture alone. February is a month to cherish what you love, so we wanted to share some of the advertisements we loved in 2013.